At RC Pets we understand the importance of high-quality images for helping tell the story of our brand and our products. We are reaching out to you as your images showcase that emotion o sharing a special bond between pet and guardian, as well as the essence of sharing great times with your pets, we want to capture those emotions when promoting our brand. Below are some guidelines to better understand who we are and who we hope to connect to through our imagery.

PHOTOGRAPHY PRINCIPLES

Our photography is guided by these 5 attributes, 

Our photography feels candid, honest and real—never overly staged or posed. It features pets with positive body language and authentic smiles. Both guardian and pet should be genuinely happy and comfortable.

Our photography captures the essence of great times with our pets. It’s aspirational without trying too hard. Children in our photography can help convey a sense of family connection, happiness, playfulness and sincerity

Our photography captures the bond, portraying pets as our best friends and true family members. Eye contact should always be between pets and guardians, not with the camera— focusing on and reinforcing that trust, love and connection.

Our photography tells a story. We choose locations that are interesting and appropriate. We select pet breeds that can best highlight the benefits of the products shown (e.g. a dog with with a thick coat might not need a big jacket).

Our photography portrays all seasons, locations, genders, family dynamics, ethnicities, breeds, etc. We capture ordinary people and ordinary animals, senior pets included. Our photography reflects our global consumers. Everyone should feel welcome. We are a brand for every guardian, everywhere -a great fit for all.

PHOTOGRAPHY DON’TS

We recommend to avoid:

Please review the following examples to avoid

PHOTOGRAPHY DO'S

Please take a look at some of examples of what we are looking for 

OTHER PHOTOGRAPHY REQUIREMENTS

Please provide unedited and high resolution photos.

This guide covers some of our basic requirements. We will work together with you on projects with more direction on specific shots.