Reporting to the Creative Director, the Ecommerce Manager is responsible for helping us build a world-class online experience for our B2B and B2C customers.

 This role will be responsible for all things ecommerce including; managing development partners in the build and migration of our current website, managing website performance and optimization, developing analytics and reporting to measure success, and managing agency partnerships and digital campaign performance so that we can support our continued growth and profitability.

In addition to technical skills, it is essential that you bring with you a positive attitude to team work, detail orientation, and initiative as you will be working with cross-functional teams to prioritize tasks, drive sales and ensure on-time project delivery. 

Duties:

PROJECT MANAGEMENT:

• Manage and lead POCs and MVP projects for new technological solution projects.
• Oversee SOWs, Business, technical and functional requirements.
• Conduct GAP analysis and manage change requests.
• Lead the RFP process and make recommendation for vendor technology and vendor selection.
• Strategy and execution of requirements, timeline plans, budgets and resource necessary to support objectives.
• Recommend and implement the development roadmap for continuous improvements, integration system optimization in line with the business objectives.
• Proactively collect and manage all project details
• Act as liaison between clients and our creative and technical teams, both internal and contract
• Effectively manage resource time to meet client expectations and budgets
• Clearly communicate project requirements to all teams
• Clearly communicate team abilities and timelines to clients
• Take full accountability for project work
• Keep team members motivated so we can produce on-time, on-budget, and exceptional work
• Present ideas to internal teams and clients

DIGITAL ANALYSIS:

• Partner with eCommerce product owners, business leads and senior leadership to help determine strategic business goals and priorities, using insights from analytics
• Conduct end-to-end analysis projects, or lead larger analytics projects requiring multiple analysts, using data management, machine learning, and/or advanced visualizations
• Be an expert in various forms of data sources including transactional data, customer behaviour, and Voice of Customer, using analytical tools such as Adobe Analytics, Excel, SQL, and MS Power BI
• Integrate multiple data sets, conduct critical analyses, and discuss data and findings with thought leaders throughout the department and organization; put key insights together in strategy documents to be presented to the senior leadership team
• Help ensure that all analyses conducted across eCommerce are of high integrity and aligned to a single source of truth
• Leverage curiosity, passion, and business acumen to mine data and find opportunities to drive revenue growth and improve the digital customer experience
•  Have a deep knowledge of business performance, key drivers, opportunities, and successes, and play a key role in regular business reviews
• Champion a data-driven culture by supporting the eCommerce department to raise its overall analytic IQ through formal training, workshops, insights meetings, and presentations to senior leadership
• Present data-driven insights and recommendations to senior executives

ECOMMERCE:

Strategy

• Contribute to the overall web content and online merchandise strategies to drive sales
• Set financial targets by looking at both high-level trend and detailed key performance indicators in partnership with Merchandise Planning and Financial Planning & Analysis
• Propose cross-sell/up-sell strategies and work with teams to implement.
• Clearly convey campaign progress, priorities, issues, concerns, new strategy ideas, etc. to coworkers and team
• Define processes and communication protocols across all departments related to the ecommerce strategy
•  Manage the team on budget, ensuring best ROI for spend

Daily Management             

• Manage the site content and product “go-live” schedule to ensure that products are activated in a timely manner, maximizing selling time on site
• Work within E-Commerce platform to ensure product catalogue is accurate, implement sorting rules and ensure pricing bands is accurate and maintained
• Coordinate and facilitate the assembly of product data (price, description, images, categories, metadata, etc.) and overall management of products and product listings to adhere to brand and maximize sales
• Manage all graphical assets on the website and make recommendations about the assets needed to increase our online success
• Perform site updates, including configuration, the creation of new pages and simple HTML / CSS updates
• Use SEO tactics to grow organic web traffic

UX/Analysis/Testing            

• Create and maintain a healthy checkout flow by monitoring metrics such as add to cart, cart abandonment, conversion rate and make recommendations on improvements
• Using web analytics, and A/B testing, ideate new site features and strategies to improve UX and conversion rate
• Work cross-functionally with the development team to continually optimize site speed, UI/UX, and conversion across all devices and browsers
• Constantly analyze and distribute reports on site performance with relevant commentary. Utilize these metrics and KPIs to drive continuous improvement and support corporate initiatives.
• Use historical data sources to uncover merchandising opportunities to increase average order values, conversion rate, repeat purchases and customer lifetime value

Digital Marketing

• Plan and execute promotional activities on website (i.e. promotions, sales, offers, landing pages) in partnership with the marketing team
• Manage and optimize all paid advertising channels, including Google, Facebook and Instagram
• Inform email marketing, social media, and advertising teams on top products to promote backed by data and business goals
• Work cross functionally with 3rd party vendors

Experience and Credentials:

•  BBA or Marketing degree
•  Minimum 5+ years in ecommerce, digital strategy or related role.  B2B/B2C experience an asset
•  Solid experience with eCommerce and content management. Experience with BigCommerce Shopify Plus an asset.
• Experience working with sales, web and eCommerce metrics, and ability to source the appropriate data across multiple sources
• Proficient with Adobe Creative Suite and the Microsoft Office Suite
• Strong problem solving, decision making, and project management
• Experience with Google Analytics, tagging, SEO, heat mapping tools, A/B testing platforms, and paid media management is a plus
• Experience in website migration or re-platforming an asset

Personal Characteristics:

• Loves Animals!
• An agile problem solver, continually improving processes to achieve great results
•  Work well with stakeholders across the business and are often the bridge between business and technical requirements.
• Love analytics and finding new ways to elevate the digital customers experience
• Understands the trends, needs, innovations, and pace of the E-Commerce industry
• Effective Communicator, with a keen attention to detail
• Able to work well in a team and independently
• Comfortable working cross-functionally and managing multiple vendors
• Organized, energetic, enthusiastic, self-starter, dedicated and able to adhere to deadlines while having fun

If this sounds like you, please email a cover letter and resume to: jobs@rcpets.com
Subject line: Ecommerce Manager Position – Name of Applicant

We thank all applicants for their interest; however, only those selected for an interview will be contacted.