We Heart pets.Everything we do enhances the bond between Pets and their Guardians.


Fresh Look, New Feel, Same Us.

 You may have noticed something a little different about us lately, and you'd be right! We've basically been to the groomers and given ourselves a brand makeover. It's the same us, just with a fresh new look and feel that truly reflects the evolution of not just RC Pets as a company, but pet guardianship and how we interact with the pets we love.

WHY REBRAND?

It was time. It has been 31 years and a lot has changed. You could say we've been through the awkward teenage years (good-bye comic sans) and grown up.

Our former logo, images, colours, and message just no longer spoke to who we are. It's fair to say our furry companions have taught us a lot; not just about the value of trust, loyalty, dependability, and simplification, but about having fun – and those values lie at the very heart of our business. It was time to wave a fond farewell to RC Pet Products Ltd. and affiliated brands as it was, to align our company and welcome our new name RC Pets, which represents an innovative, supportive, and forward-thinking pet and guardian focussed pet product company. Now that's more like it!

SO, WHAT'S NEW?

The most noticeable change you will see is our new logo. While the dog and cat have been staples in our logo for many years, we found it wasn’t particularly helpful to people searching for our brand in store; as asking for the brand with the dog and cat logo doesn’t narrow it down much.

The main objective was to get people reacquainted with the name RC Pets. Additionally, we wanted a logo that captures the spirit of our company and the love and joy that all of us feel when we spend time with our pets. Early drafts saw variations of monograms and pet tags, but none had the happiness and playfulness that we felt our brand deserved.  

In the end we felt inspired by the Martin Buxbaum quote— 'A dog wags its tail with its heart.”

We couldn’t agree more! We chose our new ‘happy tail’ icon because it is the perfect symbol of the joy and love we feel when spending time with our pets. After all, love lives in a wagging tail. 

This fresh new logo, messaging that mirrors our involvement with the growing community of animal lovers, and a continued commitment to providing trusted quality pet products, signals the evolution of our story and reflects the approach we apply to everything we do; bringing alignment across our company and brand.

We haven't just streamlined our brand; we've also tightened up our processes; from our warehouse right to your hands and paws.

Check back next week for a new RC Pets rebrand blog – we’ll be taking you back to 1986 - the beginning of RC Pets and you might not believe us when we say that it starts with one man, a mountain and a bit of a miscalculation…   

 

 
Write A Comment

Post A Comment

 
Submit
Prev Next

Follow Our Blog

Blog Home Page

Instagram

Facebook

Our Quality Promise

We stand behind the legendary quality and craftsmanship of our products. That’s why we are committed to offer a repair or replace guarantee on all our products - except RC Pets Toys - for the life of your pet.

More About Our Quality Promise

/sitecm/i/our-brand.jpg RC Pets Everything we do enhances the bond between Pets and their Guardians.